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Ebook Principles of Marketing by Philip Kotler read! Book Title: Principles of Marketing
The author of the book: Philip Kotler
Language: English
ISBN: 0131212761
ISBN 13: 9780131212763
Format files: PDF, Epub, DOCx, TXT
The size of the: 23.13 MB
Edition: Prentice Hall
Date of issue: March 19th 2003
Reader ratings: 5.6
Loaded: 372 times

Read full description of the books Principles of Marketing:

Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.
Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.
And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix.

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Ebook Principles of Marketing read Online! Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".

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