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Ebook The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries read! Book Title: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
The author of the book: Al Ries
Language: English
ISBN: 0887309372
ISBN 13: 9780887309373
Format files: PDF, Epub, DOCx, TXT
The size of the: 6.98 MB
Edition: HarperBusiness
Date of issue: September 23rd 1998
Reader ratings: 3.7
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Read full description of the books The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand:



The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

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Ebook The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand read Online! Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.


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